Social + Email = BFF

With the wave of everybody and every business going social, email marketing is still important.  Social is fast, and based on impulse. While email is well thought out, and more reliable. If you log onto any social network, you’ll see that your eye can be easily drawn to something shiny and blinking (also called social ADD). If you’re a business, you need to know how to market effectively on social sites because it’s becoming overwhelmingly full of content (and distracting shiny icons).

Email will always be important because it is our personal space. We’ve all spent a lot of time filtering out the right emails and senders, that what we get in our inbox is usually valid and important. Our inbox has become a centralized management tool that receives all messages from Facebook, Digg, Twitter, Flickr, LinkedIn, Revver, My Space etc. (you get the point).

This all can be good for email marketers. As social becomes more and more cluttered, and if businesses do not leverage social media correctly; email can and will remain the “trusted” information source from your company.

There is no doubt that social media is one of the most important tools of communication, and proves to be growing steadily;  but social media is proving to enhance your email campaigns, not replace them.

Let your social media and email work together because after all they do play nicely.

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