A new wave of communication-Where is your brand?

Kids are our future. They’ll be leading our country; soon enough managing America through the fifth version of the iPad! Hopefully not. But really, they are growing up in a different age than you and I, and they are adopting to technology changes more than anyone else.

Do you know of any 17-year-old that uses email to say hi to a friend?  Or better yet; a teen that stamps, seals and sends a letter? Probably not. And an 17-year-old probably doesn’t receive a lot of mail, or email for that matter.

ReadWriteWeb sited an important statistic:  “A recent study from Pew found that text messaging is the favored method of communication by teens, surpassing cell phone calls and face-to-face conversations.”  We’re losing our old communication model of advertising and marketing our brands because today’s teens, along with many aged 20-25, are adapting to the new wave of digital communication.

The market is changing so fast, and companies have been looking to other digital outlets to bridge this communication gap– recognizing this gap and grabbing a hold of their brand before it is lost and paying Mark Zuckerburg’s virtual wallet.

A few questions to ponder in the whole scope of digital space:

Are you monitoring your brand?

Is your target demographic receiving the right messaging from you?

Are you reaching to all social markets that are unknown to you, but used by many?

There are many communications to think about, and giving thought to these questions could essentially be a realization of a new marketing channel, or a centralized control of your brand.

Take control! It’s your company. Don’t let Twitter own your brand.

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