Results CONFIRMED!

March 18, 2010 at 11:07 pm Leave a comment

We conducted an A/B test on our last “Weekly Tips” email sent to our newsletter list.

In this A/B test we took 10% of our newsletter list and split it into two- both having slightly different subject lines than the other:

Test 1 – Weekly Meds- Testing your lists

Test 2 – WEEKLY MEDS- Testing your lists!

Tuns out, the Test 2 email generated a 15% higher click through rate. Confirming, in this case, that using all caps and an exclamation point, work in getting a higher open rate!

Like this:

Be the first to like this post.

Entry filed under: Uncategorized. Tags: .

Subscriber Lists- WE’RE TESTING Trouble in ESP land

Leave a Reply Cancel reply

Enter your comment here...

Fill in your details below or click an icon to log in:

Email (required) (Address never made public)

Name (required)

Website

You are commenting using your WordPress.com account. ( Log Out / Change )

You are commenting using your Twitter account. ( Log Out / Change )

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s

Trackback this post | Subscribe to the comments via RSS Feed

Digital Marketing Blog